The Canadian Cancer Society was officially formed in 1938, but the seeds for the Society were planted back in 1929 when the Saskatchewan Medical Association formed the country’s first cancer committee.
Investing in the best research has led to tremendous progress against cancer. We know more about what causes cancer, how it develops, how best to treat it and how we can improve the quality of life of people living with cancer. Today, over 60% of Canadians diagnosed with cancer will survive at least 5 years after their diagnosis. In the 1940s, survival was about 25%. In 2015–2016, the Canadian Cancer Society funded $44 million in leading-edge research supporting more than 350 projects across the country, thanks to our donors. As the largest national charitable funder of cancer research in Canada, we are leading the fight against cancer.
Logan and her family generously open their hearts and home to give us a glimpse of how to live with a brain tumour - where they find strength, what gives them hope, how they fight.
Client: Canadian Cancer Society
Agency: Giant Ant
Creative Direction: Benjamin Schuetze & Thomas Buchan
Producer: Teresa Toews
Director: Benjamin Schuetze & Thomas Buchan
Cinematography: Thomas Buchan, Robin Leveille
Editing: Scott Tolan, Robin Leveille
Colour Correction: Matt James
Music & Audio Mixing: Ryland Haggis